La Guerre des réseaux sociaux !


Pour certains, une campagne efficace se résume à contacter un gros influenceur qui vante les mérites d’un produit sur Instagram. Si les choses étaient si simples, ça se saurait ! Tout d’abord, il faut savoir quelle plateforme utiliser. Avec sa fonction social commerce, Instagram est idéal pour faire des achats, connaître les tendances mode alors que YouTube est plus propice à la découverte de produits avec une orientation plus tech et sports. En ce qui concerne TikTok, véritable terrain de jeu des plus jeunes pour l’instant, c’est surtout son taux d’engagement qui va attirer l’attention. En effet, celui-ci est largement supérieur à n’importe quel autre réseau social. On parle de 19,32% en France alors qu’il plafonne à 2,23 sur Instagram. Certes, il faut en acquérir les codes, mais lorsqu’on voit les résultats, plus d’hésitation ! Une récente étude montre que 34% des marques ont l’intention de se positionner sur ce réseau lors de leur prochaine campagne. Ensuite, pour choisir son influenceur, contrairement à ce que l’on peut imaginer, la taille d’une communauté, seule, ne garantit pas le succès. Il faut s’assurer de l’authenticité de la communauté et étudier son taux d’engagement. Les likes, les partages, les enregistrements, les commentaires sont autant d’éléments qui contribuent à le faire évoluer. Il existe plusieurs catégories d’influenceurs : les « stars », les macros, les micros et les nano influenceurs. Les tarifs vont de pair avec leur taille et leur taux d’engagement. Une large communauté va vous permettre de gagner en visibilité mais ne vous garantira pas la conversion.

Pour faire simple, on dira que le taux d’engagement est inversement proportionnel à la taille de la communauté. C’est pour cela que désormais les campagnes réunissent plutôt plusieurs profils et davantage de plus petits influenceurs, plus proches de leur communauté, Il est également important de vérifier que vous partagez avec le producteur de contenu des valeurs communes, un ton, parfois un même rayonnement géographique sans oublier un dispositif bien ficelé. Des agences ou des solutions existent pour aider à la sélection des profils. Cette étape représente l’essentiel ou presque d’une opération réussie. Il faut prendre le temps de bien choisir son/ses influenceurs. Comme le disait le philosophe chinois Mencius « Ceux qui s’avancent trop précipitamment reculeront encore plus vite. »

Rejoignez la discussion

59 commentaires
  • I agree with your point of view, your article has given me a lot of help and benefited me a lot. Thanks. Hope you continue to write such excellent articles.

  • Obrigado, muito legal, seu artigo abriu uma porta para mim. Foi uma grande ajuda para me ajudar a escrever minha tese sobre criptomoedas. Obrigado.

  • My family every time say that I am wasting my time here at web, but
    I know I am getting know-how every day by reading such nice

  • Hi there I am so glad I found your weblog, I really found you by mistake, while I was looking on Aol for something else, Anyhow I am here now and would just like to
    say many thanks for a tremendous post and a all round thrilling blog (I also
    love the theme/design), I don’t have time to read it all at the minute but I have saved it and also added your RSS feeds, so when I have time
    I will be back to read more, Please do keep up the awesome job.

  • I wanted to thank you for this great read!!
    I certainly enjoyed every little bit of it.
    I have you book marked to look at new stuff you post…

  • Have you ever considered about adding a little bit more than just your articles?

    I mean, what you say is fundamental and all. However think about if you added
    some great photos or video clips to give your posts more, « pop »!
    Your content is excellent but with images
    and clips, this site could undeniably be one of the best in its field.

    Fantastic blog!

  • Hi, i believe that i noticed you visited my site thus i came to go back the
    want?.I’m trying to find issues to improve my site!I assume its
    ok to use some of your ideas!!

  • We’re a gaggle of volunteers and opening a brand new scheme in our community.
    Your website provided us with valuable information to work on. You’ve done a formidable activity and our whole group shall be grateful to you.

  • This website certainly has all the info I needed about this
    subject and didn’t know who to ask.

  • Remarkable things here. I’m very glad to see your article.
    Thank you a lot and I’m taking a look ahead to touch you.
    Will you kindly drop me a mail?

  • I visited many web sites but the audio feature for audio songs current at this
    website is actually marvelous.

  • There’s definately a great deal to find out about this subject.
    I like all of the points you’ve made.

  • Hello to every body, it’s my first go to see of this blog; this web site contains amazing
    and actually excellent information for visitors.

  • Its like you read my mind! You seem to know so
    much about this, like you wrote the book
    in it or something. I think that you can do with a few pics to
    drive the message home a bit, but instead of that, this is wonderful blog.
    A fantastic read. I’ll certainly be back.

  • Good day! I know this is kinda off topic but I’d figured I’d
    ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa?

    My site discusses a lot of the same subjects as yours and I think we could
    greatly benefit from each other. If you might be interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Wonderful blog by the

  • Hello to every single one, it’s in fact a nice
    for me to pay a visit this web site, it consists of precious Information.

  • I read this piece of writing fully about the resemblance of hottest and preceding technologies, it’s awesome article.

  • I have been exploring for a bit for any high quality articles or weblog
    posts on this sort of house . Exploring in Yahoo
    I ultimately stumbled upon this web site. Reading this info So
    i’m happy to show that I’ve a very excellent uncanny feeling I discovered just
    what I needed. I so much certainly will make sure to do not omit this web site and
    give it a look on a continuing basis.

  • You have made some really good points there.
    I checked on the web for more info about the issue and found most people will go along with your views on this web

  • I believe what you published made a great deal of sense.

    But, what about this? what if you added a little
    information? I ain’t saying your content isn’t solid, however what if
    you added something to possibly get a person’s attention?
    I mean La Guerre des réseaux sociaux ! – LIBERTY MAG
    is a little boring. You could peek at Yahoo’s home
    page and see how they write news titles to get people interested.
    You might try adding a video or a related pic or two to get people interested about everything’ve got to say.
    Just my opinion, it would make your blog
    a little bit more interesting.

  • Can I simply say what a relief to find a person that truly understands what they’re talking about online.
    You definitely understand how to bring an issue to light and make it important.
    More people really need to check this out and understand this side of your story.
    It’s surprising you’re not more popular given that you definitely possess the gift.

  • Hello there, I found your website by means of Google whilst looking for a comparable subject,
    your site came up, it looks good. I’ve bookmarked it in my google bookmarks.

    Hi there, simply became alert to your weblog through Google, and located that it is really informative.

    I’m gonna watch out for brussels. I will be grateful should you proceed this in future.
    Lots of other people can be benefited from your writing.


  • You really make it seem so easy with your presentation but I find this topic to be really something
    that I think I would never understand. It seems too complex and very
    broad for me. I’m looking forward for your next post, I’ll try to
    get the hang of it!

  • I read this post fully about the resemblance of latest and
    earlier technologies, it’s remarkable article.

  • Hi to every , as I am actually keen of reading this
    web site’s post to be updated regularly. It carries good stuff.

  • We’re a group of volunteers and starting a new scheme in our community.
    Your site offered us with valuable info to work on. You have done
    an impressive job and our entire community will be grateful to you.

  • Hello there! I could have sworn I’ve been to your blog before but after looking at
    many of the posts I realized it’s new to me. Nonetheless,
    I’m certainly delighted I found it and I’ll be book-marking it and checking back regularly!

  • I’m curious to find out what blog system you’re utilizing?
    I’m experiencing some minor security problems with my latest blog
    and I would like to find something more risk-free.
    Do you have any solutions?

  • Greetings! Very helpful advice within this article! It is the little changes that will make the most important changes. Thanks for sharing!

  • always i used to read smaller articles or reviews which also clear
    their motive, and that is also happening with this
    piece of writing which I am reading at this place.

  • Pretty section of content. I just stumbled upon your blog and in accession capital to assert that I acquire
    actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds
    and even I achievement you access consistently rapidly.

  • I’m gone to tell my little brother, that he should also go to see this webpage on regular basis to take updated from latest news.

  • The other day, while I was at work, my sister stole my
    iphone and tested to see if it can survive
    a twenty five foot drop, just so she can be a youtube sensation. My
    apple ipad is now broken and she has 83 views.
    I know this is entirely off topic but I had to share it with someone!

  • I do agree with all of the ideas you’ve presented in your post.

    They are really convincing and will certainly
    work. Still, the posts are too brief for beginners. May you please lengthen them a bit from next time?
    Thanks for the post.

  • What’s up, just wanted to mention, I liked
    this blog post. It was funny. Keep on posting!

  • Asking questions are in fact pleasant thing if you are not understanding something completely, however this paragraph
    presents fastidious understanding yet.

  • Hello friends, fastidious post and pleasant arguments commented at
    this place, I am in fact enjoying by these.